Builders are generating more online leads than ever, but many are missing what matters most: speed. The homebuying journey now begins with an online inquiry, a form submission or a request for pricing and the outcome is increasingly determined by how quickly a builder responds. New Home Star is work

Securing homeowners’ insurance is reshaping the homebuying process itself. Premiums are rising, carriers are pulling back from entire states and buyers are increasingly discovering, sometimes days before closing, that the home they plan to purchase is either too expensive to insure or cannot be insu

To my shock, housing demand grew noticeably last week, even though the war with Iran continues and mortgage rates are higher today than before the war started. Last week was one of the more positive reports since I started writing the Housing Market Tracker at the end of 2022. Everything I want to s