Bright MLS launches Bright Promote ad tool in listing platform
Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday. The North Bethesda, Maryland-based multiple l
PropLogix releases sales outreach tool for title companies
PropLogix has launched PropOptix, a new sales outreach platform designed to help title companies identify and connect with real estate agents based on real-time market activity. The company said the platform is intended to help title professionals move beyond broad cold outreach and generic email ca
Equity-rich home share falls to lowest level since 2021
ATTOM reported that 43.3% of mortgaged U.S. residential properties were considered equity-rich in the first quarter of 2026. The figure dropped from 44.6% in the previous quarter — marking the lowest equity-rich rate since the fourth quarter of 2021. Meanwhile, 3.2% of mortgaged residential properti

Coach Manny Caballero
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