Ask any real estate agent what threatens their business, and they’ll mention market slowdowns, rising interest rates or fierce competition from other agents. Rarely will they mention the one problem that quietly costs them commissions every single week — unanswered phone calls and slow response time

The housing market has spent three years talking about one number: the mortgage rate. That makes sense. The mortgage rate matters. It decides the monthly payment. It decides who can buy, who can refinance, who can move and who has to wait. But the lock-in has lasted long enough that the rate is no l

Elevated mortgage rates, affordability pressures and economic uncertainty continue to shape the housing market in 2026, prompting homebuilders to adopt a more disciplined operating approach. Across the industry, builders are refining product mix, tightening inventory levels and pursuing strategic ho