The amenity arms race is over. The profit center era has begun.
For years, the amenity playbook in multifamily was simple: build it, bundle it, absorb the cost and call it a competitive differentiator. Rooftop decks, co-working lounges and resort-style pools have all been baked into the rent, and all have been treated as overhead. The logic made sense when lease
Seniors hold a record share of housing wealth. The mortgage system still struggles to underwrite it.
A major shift has happened inside American housing finance, and it should have the full attention of lenders, regulators and policymakers. For the first time on record, Americans 70 and older hold a larger share of the nation’s real estate wealth than Americans aged 40 to 54. That crossover happened
When AI listing videos look too real: the disclosure test agents need now
In my last HousingWire column, I focused on reviewing AI-generated listing remarks before they reach the MLS. That was about what AI says about a property. This follow-up is about the line between effective marketing and misrepresentation. A listing video may show a drone-style approach, a smooth wa
Coach Manny Caballero
Phone:+1(480) 695-6485